The watch brand Conrod Watch Co was founded in 1908 and immediately demonstrated its inclination to produce watches for export, especially for the US. In 1909 the brand opened its branch in New York. Concord won the hearts of American connoisseurs – in 1968 it occupied the sixth place in the top of the most popular watch brands in America.

In fact, Concord marked itself in American history much earlier – in 1945, when the American president Harry Truman gifted Concord watches to Churchill and Stalin as a sign of consolidation of relationships. In 1969 the brand was bought by G.Greenberg from North American Watch Corporation.

1979 is the year when the legendary Delirium collection was issued. This collection included ones of the world’s thinnest quartz watches. These watches had great success due to their thinness – only 1, 98 mm!

In 1980 Delirium II became thinner – only 1,5mm. The women’s Delirium III model was even thinner and Delirium IV measured only 0, 98 mm!

1986 was marked by sports collection of luxurious watches Saratoga.

In 1991 the brand issued Sirius model with platinum case. The case, dial and bracelet of the model were decorated with beautiful diamonds whose full weight was more than 64 K!

In 1992 Concord issued Piece Unique that was dedicated to discovery of America. The collection included 5 complicated models.

In 1995 Concord issued the unique double sided Saratoga Exor with platinum case and diamonds. The luxury watch had perpetual calendar with moon phases, minute repeater, tourbillon and thermometer that showed the temperature inside the watch. The price of this watch also was unique – 2, 000 000 Swiss franc.

In 1997 four unique Saratoga Splendours models were issued. The models featured minute repeater, perpetual calendar with moon phases and power reserve indicator. As well in 1997 such nice model as Saratoga XL (Sport Luxury) and such nice collections as La Scala and Veneto appeared.

In 1998 the company celebrated its 90 year anniversary and to the honor of this anniversary it issued the new Delirium and Impresario Minute Repeater: six jewelry models with case made out pink gold and platinum. The collections came in limited editions of only 90 pieces. The men’s models featured a mechanism developed by Concord in collaboration with an independent manufacture. Women’s version featured a unique mechanism with repeater-carillon.

In 1999 the brand issued Impresario Maestro Masterpiece – two hand made watches with tourbillon and chronograph. The platinum piece featured perpetual calendar while the one made out of gold had power reserve indicator. The collection La Scala was enriched with rounded cases.

In 2000 steel unisex version of La Scala with quartz movement was issued.

In 2001 the company issued Crystale Sceleton – a series of 100 watches made out of white gold and Frederic Piguet mechanism.

In 2002 Concord issued men’s models Sportivo with rounded cases and quarts movements.

In 2003 the third generation of Saratoga collection appeared – three automatic models with big date, a chronograph and an ordinary chronometer.

In 2004 Delirium celebrated its 25 anniversary by Delirium XXV with thin rectangular case. La Scala Tonneau enriched with a chronograph and a new female models.

Today Concord is still justly considered one of the most popular and the most prestigious brands.

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